IRN-BRU Snowman

The IRN-BRU Snowman tv ad has become a bit of an festive favourite over the last few years. It's a cheeky take on the classic Snowman film and it has racked up more than 2 million hits on youtube and beyond. Though it irritated Raymond Briggs greatly. Concept: Me & Mark Davies. Agency: The Leith Agency. Animation/Direction: Robin Shaw @ Sherbet.

Below are some of the original storyboards and a newspaper article about an 'angry' Raymond Briggs.

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