IRN-BRU Cut-Outs

A campaign showing IRN-BRU's part in the typical Scottish Summer. Agency: The Leith Agency Art Direction & Design: Michael Kinlan Copywriting: Mark Davies Animation & Direction: Ink Digital Live action: MTP

Below are some initial storyboards and character sketches from the animators at Ink Digital.
A bus side with some conveniently placed head holes for the passengers to peek through.
Seaside Cut-Outs in supermarkets for some instore photo ops.

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