A campaign showing IRN-BRU's part in the typical Scottish Summer.
Agency: The Leith Agency,
Art Direction & Design: Michael Kinlan, Copywriting: Mark Davies
Animation & Direction: Ink Digital, Live action: MTP
Below are some initial storyboards and character sketches from the animators at Ink Digital.
A bus side with some conveniently placed head holes for the passengers to peek through.
Seaside Cut-Outs in supermarkets for some instore photo ops.