Ardbeg Beyond The BBQ
I was approached by agency Steely Fox to help visualise the obscure smoky flavours hidden within Ardbeg for an international point of sale campaign. Using visual cues from BBQ culture and butcher’s cut diagrams we created a modular design system that was applied to the different variants and a full range of marketing assets. A partner toolkit was also designed to be sent out to each market around the world. Artwork By Paul Denholm @ theartworkfactory.co.uk
